A blog by unhustle®

Unhustle for Work-Life Balance

The best ice cream in the world OR how to create relaxed success.

Milena Regos

In a world obsessed with busyness and chasing success at all costs, we end up burnt out, stressed out, and lonely. At Unhustle, my vision is to shift this paradigm. It’s about finding the sweet spot between doing and real living, embracing a lifestyle that balances life enjoyment with purposeful achievement. This is the future I’m creating with Unhustle—a sustainable, prosperous future for ourselves, our families, communities, teams, companies, and the planet.

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Hi! I'm Milena Regos, the Human behind Unhustle®.



Reading Time: 4 minutes

Two weeks ago, a friend of mine and I went on a road trip to Cabo in search of a desk so I can set up my home office. We didn’t find one but on the way back, following our curiosity, we had a pleasant surprise.

We stopped in San Bartolo, a little Mexican village with a couple of street stands and a small restaurant. Someone had told us about a new ice cream shop that had opened up worth a visit.

A ranchero, with deep wrinkles and sombrero, helped us find the place:

“Go up the dirt road, turn right, after the second topete look to the right. You can’t miss Susie’s place,” – his eyes lit up when he grinned and showed us a mouth with half missing teeth.

5 min later we stood in front of Zopilotes.

“Is Unhustle a privilege?” is a question I answer frequently. Here’s the Unhustle Mini Playbook for how to create relaxed success, based on the story of Zopilote’s.

You can fit your work into your good life and do the work that energizes you instead of depletes you. 

Unfortunately, too many people get stuck in a job or life they don’t love but are too afraid to do anything about it.

Some of the reasons are:

  • Fear of the unknown
  • Stuck competing based on features like faster, cheaper, better instead of taking the time to think differently
  • Waiting to start living “someday”

You can redefine what success looks like. Everyone has their version of success. For me,  success is designing a life you love so you can live in a place you love, surround yourself with people you love, and do the work that brings you joy on your terms.

And this is exactly what Susie and her husband did.

You can create relaxed success on your terms. 

Susie’s husband and she bought a house, sight unseen in a country far away from home. They moved to a small Mexican village, so small that if you blink, you miss it.

Life was tough at the beginning but they stuck it out with the help of plenty of margaritas. They learned to accept things they didn’t understand, learned the language, and learned that “Manana” doesn’t not mean tomorrow.

Eventually, the idea for an ice cream shop was born and the local birds “Zopilotes” that brought her so much peace and joy while enjoying a cocktail on the deck, became the name for her new business.

Steal this Unhustle mini playbook and create your own version of paradise. 

Here’s how:

  1. Find the courage to do something different – whether it’s moving to a new place or starting a new business or getting a new job – replace complacency with excitement and design authentic success.
  2. Find something you’re passionate about. Susie has built a loyal clientele of people, won foodie awards, and expanded her distribution network to local towns. She continues to delight and surprise people by underpromising and overdelivering and creating a unique experience. She offers 15+ flavors, dairy and non-dairy with goat milk topping. In San Bartolo, Mexico.

This is 2 scoops of ice cream!

3. Create a business on your terms. Who says you have to work 14 hours in order to be successful? Design a business that fits your lifestyle instead of the other way around.  Here are Susie’s working hours.

And voila! You have created relaxed success!

Courage + Passion + Your Rules = Relaxed Success

This ice cream is better than anything I have tasted so far. If she wants to be the next Ben & Jerry’s she can easily do it. You saw it first here.

P.S. If you’re burnt out, work too much or feel misaligned, book a discovery call. I’ll try to give you at least one actionable tip you can implement right away to bring more fun, flow, and fulfillment and step into your full potential based on 20+ years of business and marketing experience combined with the Unhustle philosophy.

P.P.S. If you want to go check out this ice cream place in-person – message me for details. We have opened our airstream for people from the Unhustle Community. Your Spring Baja Dream experience is waiting for you and now is the perfect time to visit. Perfect for solopreneurs. Small team retreat experience available as well. Unwind, recharge, jumpstart your creativity, and innovate.

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