Making business
more human
and humans
more alive.
Milena Miteva-Regos helps individuals and teams build a different relationship with work — so ambition and wellbeing stop being opposites.
The Default Path is breaking people.
There's another way.
82% of knowledge workers are burned out.
Only 1 in 5 employees is actively engaged.
AI is rewriting the rules of work faster than most organizations can adapt. And the skills that matter most in this new era — creativity, empathy, strategic thinking, genuine leadership — are exactly the ones hustle culture kills.
There's another path — one that was always there, underneath the one you've been running.
Urban planners call them desire paths — the worn trails that appear across parks where enough people decide the official route isn't taking them where they want to go. No one planned them. They emerged because people kept choosing a better way.
The Default Path
Work harder. Achieve more. Earn approval. Feel worthy. Repeat until burnout.
Optimizing exactly what machines can now replicate faster and cheaper.
Successful by every measure. Still wondering if this is really all there is.
The Desire Path
Not working less — measuring differently. Building Life Wealth alongside ambition, not instead of it.
Becoming a Meaning Maker — the creative, human edge no algorithm can replicate.
Ambitious and fully alive. High performance that doesn't cost you your humanity.
Unhustle is not anti-ambition. It's anti-self-abandonment.
The Desire Path is how you build a life that actually works while doing better work as a result.
Milena Miteva-Regos — former CMO, author, visionary of the future of work
What Milena has created with Unhustle is not only genius — it's incredibly needed in our fast-paced, overworked culture.
— Anna Blue · President, AHLA Foundation
Three ways to find
your Desire Path.
I work with a small number of remarkable people and forward-thinking organizations each year.
Speak
Keynotes & Workshops
For innovative organizations ready to transform work, leadership, and wellbeing.
Keynotes and workshops on the Default Path Trap, the human edge in the AI era, and finding your Desire Path. For leadership teams ready to think differently about work.
Teams leave with a new language for something they already felt — and a clear path for what to do about it.
Book Milena to speak →Advise
The Unhustle OS
For leaders who've succeeded at the wrong game.
A complete operating system for how you work, lead, and live. Private strategic advisory and coaching for founders, executives, and senior leaders navigating what comes next. Maximum two clients at a time.
Clients describe it as finally having a thinking partner who names what they couldn't — and helps them design their way out.
Let's see if we're a fit →Gather
The Baja Gathering
Find your Desire Path where I found mine.
Once a year, a small group of remarkable humans comes to Baja California Sur — where the wind is strong and the WiFi is weak. No packed agenda. Deep conversation, good food, the water, and the kind of thinking that only happens when you slow down enough to let it.
People arrive with their Default Path. They leave with their own.
Apply here →The Desire Path is easier to find when you're somewhere that reminds you what matters.
Movement. Awe-inspiring activities. Deep human conversations that go somewhere real. Good food. The Baja sky. The kind of clarity that only comes when you finally stop running.
Unhustle
Finding Your Desire Path
in a Default World
A decade of research.
300 conversations.
One moment in the Sea of Cortez.
Unhustle is a complete reorientation — for how we view ambition, identity, success and meaning.
Seven principles. Real people making the real shift. Grounded in modern science and the ancient wisdom that hustle culture forgot.
With a foreword by Chip Conley, Founder of the Modern Elder Academy
What happens when you find your Desire Path.
From keynote attendees, advisory clients, Baja Gathering participants, and book readers.
"We brought Milena in to host workshops for hundreds of hotel industry leaders. Her sessions ended up being the highest-rated breakout sessions at the conference. I am excited to continue working with Milena and champion the growth of the Unhustle movement."
Anna Blue
President, AHLA Foundation
"If you're running on fumes, you've found the right place. Milena is a master at helping you refuel and find your soul again."
Kristen Ulmer
Former Pro Athlete & Author
"Success is about designing a legendary LIFE. Keep 'hustling' and you'll find yourself divorced, fat, and sick. It's time to design businesses that work for our lives, not lives that work for our businesses. Unhustle shows us the path to legendary success."
Christopher Lochhead
#1 Apple Business Podcaster, 3x Silicon Valley CMO
"I don't say this lightly — my work with Milena was truly transformational. Her intuitive yet direct style allowed me to gain new perspective and challenge old thinking. I'm already feeling more energized and fulfilled."
Bentzy Goldman
Founder, Perflo
"I have attended many professional workshops over my 35-year career but none quite like Unhustle. I found myself sharing things one would normally keep private — and discovered a key to lessening daily, hidden stress."
Neil Pompan
Corporate Director, HEI Hotels + Resorts
Milena is writing for the executive reading this on a Sunday night with the familiar dread already setting in. She's writing for the people trying to figure out what comes after the career ladder.
— Chip Conley, Founder, Modern Elder Academy · Foreword to Unhustle
For people done with
the Default Path.
Where the relentless pace of modern work meets the radical act of actually living.
2,000+ rebel leaders from 54 countries · Every Sunday
Subscribe free on SubstackIssue 142 · The Unhustle Letter
7 Different Types of Burnout — and Why Knowing Which One You Have Changes Everything
Most burnout advice treats it as one thing. It isn't. The recovery looks completely different depending on which kind found you...
Previously
The Jevons Paradox in the Age of AI — The faster AI makes you, the more work finds you.
Why AI won't save us from busyness — and what actually will.
The 10,000-Hour Rule Myth and the Rest Revolution
Smart people don't work more. They protect the conditions that make great work possible.