A blog by unhustle®

Unhustle for Freedom

Why I Started Unhustle

Milena Regos

In a world obsessed with busyness and chasing success at all costs, we end up burnt out, stressed out, and lonely. At Unhustle, my vision is to shift this paradigm. It’s about finding the sweet spot between doing and real living, embracing a lifestyle that balances life enjoyment with purposeful achievement. This is the future I’m creating with Unhustle—a sustainable, prosperous future for ourselves, our families, communities, teams, companies, and the planet.

Explore UNHUSTLE®:

For Humans

For Business

Hi! I'm Milena Regos, the Human behind Unhustle®.



Reading Time: 2 minutes

I’ll never forget sitting on the couch in my psychiatrist’s office, realizing that work had become so toxic that it was grueling for my mental health.

Too much pressure. Unsupportive boss. Endless meetings. Unreasonable expectations. After a decade as a CMO, winning marketing awards, and breaking records, I felt undervalued and unsupported.

I couldn’t do it anymore.

So, with every ounce of courage I could find, I quit my job and ventured into the unknown. I gave up the security of a paycheck to start my marketing agency, thinking it would bring me freedom and sanity. But I quickly realized I was just back in the hustle. The internal hustle. I was pushing myself hard to build my business. Grueling hours. Always-on. No vacations. Working evenings and weekends. Financial pressure. No time for my husband and friends. I pushed my team too. It felt worth it at the time because we were achieving what society considers success. We even worked with Madonna. But, as I see so many people experiencing, that societal success meant work before all else.

Work before well-being. Work before relationships. Work before fun. Work before being human.

It burnt me out. It burnt my team out. It depleted our energy. It sucked the life out of the agency. We had no motivation. No creativity. No spark. Instead of feeling the freedom of running my own business, I was running from doctor to doctor to doctor to deal with the high stress of running a business and the “growth at all costs” mentality.

It just wasn’t sustainable.

In those moments of feeling no energy, brain fog, and feeling miserable, I realized I was suffering from a hangover.

A Hustle Hangover.

I needed to fix my relationship with work. It wasn’t the corporate hustle. It wasn’t the entrepreneurial hustle. It was just the hustle.

I went in the opposite way of what society says. I took myself out for a 10-day detox, where I became alive. I reevaluated my priorities. The lighter me, the happier me, the more energized me, gave me a lot of clarity. I was doing life wrong.

So it got me really curious if our common belief that hustle leads to success and happiness is right. It isn’t. As it turns out, science knows that when we feel good, when we are well-rested, and when we make space for what matters most, we can make more progress. Science and ancient wisdom know that we can be more focused, productive, and creative when we’re in harmony with ourselves.

Being human is so much more than being a worker.

I spent a decade exploring a better way to work – one that promises more calm, clarity, and creativity. The Unhustle Method™ was born.

The Unhustle approach is future-focused and evidence-based, backed by the latest science and rooted in ancient wisdom with modalities from:

  • Positive Psychology & Positive Intelligence
  • Neuroscience
  • Mindfulness
  • Ancient Wisdom
  • Behavioral Science
  • Leadership Development
  • Experiential Learning
  • Somatic Human Potential Coaching

Now, I’m mentoring and coaching leaders, entrepreneurs, and teams to create sustainable whole-life success by disrupting the toxic Hustle Culture mentality.

I’m on a mission to inspire 100 million people from all walks of life to unhustle and create an authentic and fulfilling whole-life, while doing the work they love and the impact they want to make in the world. You don’t have to sacrifice your health, relationships, and time off to create an extraordinary impact in the world.

It’s time for a new paradigm for whole-life success.

Want to see if we can help? Book a free call.

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