Most of my life I tried to fit into what other people and society said success looks like. I ended up with a lot of “shoulds”, “musts” and “have-to’s”. 

I followed the rules to success. 

On the outside I was “successful.”

On the inside, I felt empty. My health suffered. My relationship suffered. My marriage suffered. 

I loved what I did. But I put everything else that matters on the back burner. My work became my identity. Stuck in a constant “productivity” cycle of working, because it made me feel good. Made me feel important. Gave me purpose. 

Problem is we spend most days in reactive work, not reflective work, leaving little time for curiosity, creativity, innovation. 

One day I decided to change my life and go from a “successful” and miserable award-winning marketer to rebel entrepreneur and founder of Unhustle. 

I decided to stop trying to fit my life into my work and redefine what real, sustainable success looks like. I want to create a massive impact in the world but do it in a sustainable way. 

It’s not easy. It takes some serious work. 

The fear of failure is f*cking real. 

It’s not enough to break the rules. You have to be strong enough to create your own rules. 

It turns out success starts on the inside. 

Here’s what I found works and what doesn’t: 

1. You already have enough. You’re enough. Getting this right helps with the constant chasing of “more” – more material possessions, more stuff, more clients, more promotions, more titles. It gives you the breathing room to slow down and give you space for “Me” time. 
2. No more to-do lists ruling your life. Get out of distractions, meetings, and busywork masked as important work. Most of what we do is not important. Stop giving up your time. 
3. Hacks don’t work. No productivity, time management, monk hacks, spiritual hacks work. They don’t. You’re the only hack. 
4. Focus and attention is the currency of the future. Learning to control your attention is the key to productivity. Where you focus your time, energy and money matters. Most of the time, we put our focus and attention on the wrong things. 
5. Taking care of yourself properly so you can show up for life and work fully recharged, focused, and productive is key to getting what you want. Putting yourself on your priority list with radical self-care is one of the most important business decisions you can make. Time off is not a luxury but a necessity. Counterintuitive but true. 
6. Most self development stuff won’t work. What worked for other people may not work for you. Figure out what works for you. This takes focus, discipline and experimentation. 
7. Stop fitting your life into your work and fit your work into your life. Focus on creating sustainable LiveWorkPlay design that works for you and gives you the energy, joy and fulfillment you want out of all areas of life, not just one. It’s the only way to create impact and flow in your days. 

Is it scary to go against the rules? Heck yeah. But it’s worth it. 

We all have a choice. To do something is better than not doing something.

Stop lying to yourself and get out of your own way. In a world of abundance, distractions and FOMO, Unhustle is a superpower. 

So if you’re tired of feeling overwhelmed, burnt out and stuck on a treadmill going nowhere – it’s time to change that. 

This is why I started Unhustle Mastery – an 8-week training program for high level entrepreneurs, leaders and execs who are tired of the old way of working and chasing fulfillment and productivity and are ready for a new way to live, work and play. You can have more calm, more focus and more balance, and still make a bigger impact with less effort. 

Unhustle Mastery is a transformational journey to redefine success, take back your life, health and fun and uplevel how you work – for less struggle, overwhelm and regrets and more joy, freedom and peak performance. 

It’s my way of saying, I got you. 

Join me.